SEO & ASO Acceleration for 7-Eleven Mexico Delivered exponential organic growth for 7-Eleven’s e-commerce site and Sevenly app from May 2023 to December 2024. Strategy focused on keyword architecture, technical SEO, and seasonal ASO campaigns for app visibility. 506.5K Organic Clicks 75.2M Impressions +2,170% Visibility (App Store) +2,096% Visibility (Google Play)
SEO Migration & AEO Readiness for Nubank Mexico Led the migration of Nubank México’s institutional blog to a new React-based infrastructure within WordPress, ensuring zero critical ranking loss and no disruption to organic performance. Post-migration, deployed an AEO-ready content framework with structured data, semantic clarity, and optimized internal linking for the generative search era. 6 Full Traffic Recovery in Weeks +31.7 % Impressions in 60 Days +26.9 % Clicks in 60 Days +40.98% Branded traffic uplift
Programmatic SEO at Scale for Coursera Led Coursera’s international SEO strategy for Degrees and Certificates across 5 global markets, with a focus on technical and programmatic SEO implementation. Delivered scalable content systems, schema, and cross-functional execution across domains and subdomains. +350 % SEO Content Output +35 % YoY Traffic Growth +63 % Traffic Growth in 6 Months +40 % SEO Revenue Increase
Regional SEO Execution for HBO Max LATAM Led multilingual SEO for HBO Max across 39 Latin American and Caribbean markets. Delivered a centralized strategy across English, Spanish, and Portuguese websites, aligned with regional growth and subscription KPIs. +25% Top GEOs Organic Traffic +39% YoY SEO-Sourced Subs 39 Countries 3 Languages
Building Clip’s SEO Program from Zero Led Clip’s SEO efforts across all verticals, including card readers, POS systems, and ecommerce. Designed the organic strategy, built the SEO team, and scaled traffic and rankings in competitive fintech queries. #1 “Terminal Punto de Venta” +27% Organic Traffic Increase 3 Top Rankings < 12 months Build Time
